Buttered or Chicken Biscuits
Waffles or Pancakes
Coffee, Milk, Juice
There is no variety. Nothing to look forward to or get excited about. Certainly not a chance of jumping up and down with a smiling face upon the discovery of the absolute need to have breakfast in some fast food restaurant. When there are so many fast food places in America that serve variety of things from burgers, to sandwiches, to tacos and burritos during the normal hours, why can't they come up with something creative for the early hours of the day? Something that closely matches their regular menu?
More companies need to be Apple like ...and... 'Think Different'.